Alain M. Lafon

I love Dropbox and use it daily. From sharing project files and source code repositories in professional life to saving and synching my important personal belongings, I wouldn’t want to miss it.

For the services I like and use, I usually don’t bother paying for them. But in the case of Dropbox, just no plan seems right. I’m not even talking money here, but storage – the entry plan being 50GB. On my main machine(MBA 11″), I’m running a 128GB SSD – meaning that after having installed all necessary tools, I don’t even have 50GB storage free for things that I want backed up or synched. Since I can’t even physically use the plan properly, I don’t see myself paying for it. I would have been glad to pay for a 10GB or 20GB plan, though.

Not even having 50GB storage might seem very little space to the reader – or for my former self, that is. But for the stuff that I previously needed a NAS or even dedicated servers, I now have the cloud. Mail is on my private server (and backed up), music is on Spotify and Soundcloud, movies are in iTunes. The only thing I’m still hosting and managing myself are pictures.

Still, I wanted more than the 2GB storage that Dropbox offers for free initially. Luckily Dropbox offers up to 16GB extra space for bringing in referrals. Over the last year, I’ve gotten a few people to use Dropbox and got my account up to over 4GB. But then I thought that I could improve this process and set up an AdWords campaign.

Just one day later and having only spent 25USD, my Dropbox account is now 16.8GB.

Here are the details of the campaign. You can see that it only took a day to accumulate enough referrals.

So now I can start putting more files into the bigger Dropbox.

Update: As mentioned in the comments, Dropbox normally grants 250MB per referral. If you own an edu email address, however, they will give you 500MB – even retroactively. If you happen to live outside the USA and your university uses a different TLD, don’t worry – there’s a form to put your address, they will verify it and let you join the edu program.

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Finally, the day has come for Spotify to offer its services to us Swiss folk. Previously, I have spent days trying to ‘hack’ an account so that I can start paying them money instead of Grooveshark.

Why did I switch? Let’s just compare two numbers – after that, nothing else needs to be said.

Cold startup time

And that’s without Adobes’ ever annoying “There’s a new Adobe AIR update available” message that pops up every other day and takes another 30s to click through – not counting the inevitable restart of the application afterwards.

Cold Start + searching and playing a song (Paul Kalkbrenner – Aaron)

Mind you, the numbers are including typing the artist and song. Spotify would serve the song right in under 3s if I were to type fast enough. Anyway, there’s a difference of 3 magnitudes in speed!

The benchmark was done on a contemporary Macbook Air with 4GB Ram and SSD, so not the sloppiest machine in the world. 124s to start listening to a song – in other words that’s two friggin’ minutes! I honestly can’t imagine a worse user experience.

Like I proclaimed, nothing else needs to be said.

Switch now and enjoy your life instead of waiting for the music to play!

P.S.: Migrating your existing playlists from Grooveshark to Spotify is made kinda easy with playlistify – so that’s not a reason to hold back.